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PL8 Marketplace System

A marketplace that helped buyers find the right listings faster and reduced moderation work for the team.

8 weeks200+ listings in week 1
PL8 Marketplace System

Business problem

What was breaking in the operating model.

Plate buyers and sellers were operating in chat threads with no reliable listing quality, discoverability, or moderation flow.

Constraints

User behavior was heavily WhatsApp-led, so the system had to feel immediate on mobile.

Moderation needed to improve listing quality without slowing submissions.

Search performance had to stay fast on unstable mobile networks.

Solution

A mobile-first listing flow that reduced bad submissions and made it easier to post properly the first time.

An offer flow that kept more buyer and seller activity in one place instead of scattered chats.

Search and filters that helped buyers find relevant listings much faster.

Outcome

200+ listings in week 1

Buyers found relevant listings faster

Moderation time cut by 60%

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