CASE STUDY
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MarketplaceCase Study
PL8 Marketplace System
A lightweight marketplace engine built for UAE plate buyers and sellers.
8 weeksImpact: 200+ listings in week 1
Feature
Overview
A lightweight marketplace engine built specifically for UAE plate buyers and sellers. Features include comprehensive listing management, offer system, and real-time plate search functionality. Built with a mobile-first approach to integrate seamlessly with WhatsApp-led deals.
Challenges
- •Buyers and sellers operate in WhatsApp; deals are negotiated off-platform.
- •Listing quality varies; needed validation and moderation without slowing submissions.
- •Plate search latency had to feel instant on mobile networks.
Solution
- •Mobile-first listings with inline validation and photo guidance to keep quality high.
- •Offer and counter-offer flow that mirrors WhatsApp behavior while keeping state in-app.
- •Search index tuned for partial matches and plate patterns with debounce + caching.
Results
200+ listings in week 1Sub-150ms search responses on mobileModeration time cut by 60%
Highlights
Listing + offer engine
Real-time search
Mobile-first UX
Admin oversight
Auto-generate social post: plate number + phone/Instagram overlay
Custom banner-style plate images for campaigns
Free to post listings
DM seller directly — no middleman
Stack & Scope
Next.jsReal-time SearchMobile-FirstWhatsApp Integration
Impact
200+ listings in week 1